AdNews launches its end of year report, the 50-plus page Forecast 2025, in association with ACM.
Will Australian dodge the storm ahead? Industry analysts and leaders give their take on the outlook for 2025, including Steve Allen from Pearman Media with his latest forecasts, as well as end of year ad spend estimates from GroupM, dentsu and MAGNA.
Consultants report on the state of the pitch market, recruiters analyse job prospects, creatives tell which campaigns they were really impressed with and media agencies rate the upfront season.
The team at SI Partners look at prospects for selling an agency, and competitor intelligence platform Bigdatr reveals the sectors dominating the ad market.
Kantar Australia analyses the state of creativity, Lizzie Young talks about audio and Mark Frain TV.
Rupert Price at DDB urges "enrichification" rather than "enshittification" and asks "Will 2025 see a return to quality taking precedence over quantity?"
Hear from: Brian Gallagher, Boomtown; Jane Ractliffe, Guideline SMI; Ben Willee, Spinach; Jane Huxley, Are Media; Will Chapman, Avenue C; James Wright, HAVAS; Lou Barrett, News Corp; Scott McCaffrey, Starcom; Lucy Formosa Morgan, Magna.
And industry leaders: Josh Faulks, Chief Executive of AANA; Sam Buchanan, CEO, Independent Media Agencies of Australia; Sophie Madden, CEO, MFA; IAB Australia’s CEO Gai Le Roy; Karen Halligan, CEO, OzTAM.
Download your copy HERE
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