AdNews is delighted to unveil the finalists for this year's AdNews Agency of the Year Awards.
Before you delve into the list below - be aware that our event is significantly different this year, and unlike previous years, you will not be able to book tables.
On April 5th at 2pm, AdNews will be hosting a Leaders Long Lunch in Centennial Hall, Town Hall, Sydney. We will invite (at no cost to those invited) the two most senior executives from the finalist lists below. 18 awards will be handed out over a spectacular lunch.
The lunch event will be staged across three, long tables. Those invited will be able to purchase tickets, from a limited allocation, for staff members and clients as of now for $400 + GST each. You can purchase those here - but hurry! We repeat: allocation is limited!
From 6pm, we will turn Centennial Hall into a party space and exhibition of the winning work where we will hand out the awards for: ADNEWS AGENCY OF THE YEAR (chosen by AdNews); EMPLOYER OF THE YEAR (chosen by judges - see below); HALL OF FAME (chosen by AdNews) and EMERGING LEADER OF THE YEAR (chosen by judges - see below).
Tickets for the evening party and the exhibition of the winning work cost $139.00 + GST.
Note all judges this year were brand marketers and CMOs only, for the first time in AdNews' history. You can see who they were here.
The finalists list for AdNews Agency of the Year 2018:
The AdNews Effectiveness Award
ALDI Good Different (BMF)
Defence Force Recruiting's best Two Years on Record (Host/Havas)
Canadian Club: The Big Question (The Monkeys)
NRMA: Help Is Who We Are (The Monkeys)
Moving from #6 to #4: How Mitsubishi is having the time of its life (Richards Rose)
Employer of the Year
72andSunny Sydney
CHE Proximity
Deepend Melbourne
Leo Burnett
The Royals
Ad of the Year
AutoAds (CHE Proximity/carsales.com.au)
Naughty or Nice Bauble (Clemenger BBDO/Myer)
Deadly Questions (Clemenger BBDO/Aboriginal Victoria)
Priceless Eyes (Cummins and Partners/Specsavers)
Stop Your Boobs Playing Their Own Game (The Monkeys/Berlei)
Independent Agency of the Year
Apparent
The Hallway
The Royals
Special Group
Small Agency of the Year – Independent
Bashful
ntegrity agency
Storyation
The Zoo Republic
Small Agency of the Year – Network
72andSunny Sydney
Mediahub Sydney
VCCP
PR Agency of the Year
OPR Agency
Red Agency
Thrive PR + Communications
Content Agency/ Division of the Year
Daresay
FLARE
Production Company of the Year
Goodoil Films
Revolver/Will O'Rourke
Sweetshop
Creative Agency of the Year
CHE Proximity
Host/Havas
The Monkeys
Thinkerbell
Digital Campaign of the Year
AutoAds (CHE Proximity/carsales.com.au)
Deadly Questions (Clemenger BBDO/Aboriginal Victoria)
LYNX Australia | Find your Aussie magic (Emotive/Unilever)
A Minute Of Your Time (Unicef/The Monkeys)
The Best Use of Data
Invisible Friends (whiteGREY/MPAN)
AutoAds (CHE Proximity/carsales.com.au)
Naughty or Nice Bauble (Clemenger BBDO/Myer)
Project Revoice (BWM Dentsu/ The ALS Association)
Digital Transformation Award
From Bricks & Mortar to Fully Fledged eCommerce (G Squared/Cerrone Jewellers)
Defence Force Recruiting's best Two Years on Record (Host/Havas/DFR)
Brand Integration Award
Google AFL Partnership(72andSunny Sydney/ Google)
Losers' Paradise (Host/Havas/Air New Zealand)
VIVID (Leo Burnett/ Samsung Australia)
Ray’s Flamin’ Hot Sauce (WiTH Collective/ GoDaddy)
Branded Content Award
Don't Believe In Never (Clemenger BBDO/AFL)
Said I Read You... But I Lied (Emotive/Audible.com.au)
Optus & iPhone XS... You know why (Emotive/Optus)
Social Responsibility Award
Project Revoice (BWM Dentsu/The ALS Association)
Deadly Questions (Clemenger BBDO/Aboriginal Victoria)
I Touch Myself Project (J Walter Thomson Sydney/Berlei)
Small Budget Media Campaign of the Year (Less than $250,000)
Deadly Questions (Clemenger BBDO/Aboriginal Victoria)
The Reverse Intervention (With Collective/Pfizer)
Losers' Paradise (Host/Havas/Air New Zealand)
Emerging Leader of the Year
Amelia Priday - Havas
Michaela Futcher – The Royals
Dan Richardson - Verizon Media
Mike Fraser - Isobar
Jye Smith - Red Engine
Rebecca Turner - Core
Media Agency of the Year:
CHE Proximity
HYLAND
OMD Australia
UM Australia
Media Campaign of the Year:
Deadly Questions - Aboriginal Victoria - Clemenger BBDO
Aussie News Today - Tourism Australia - Clemenger BBDO / UM
Children's Panadol - GSK - PHD Sydney
Doing Nothing Does Harm - Our Watch - Thinkerbell
Dundee: A Legend Returns - Tourism Australia - UM
AdNews is delighted to partner with our platinum sponsor Snapchat for the reinvigorated Agency of the Year Awards. A massive thank you also to gold sponsor GOAT, silver sponsors Val Morgan, Outbrain and Lendlease and our bronze sponsors Commtract, Blue Star Web, Adstream and Wink Models.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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