ADMA looks to recognise creativity and effectiveness in its AC&E awards.
ADMA CEO Jodie Sangster says: "We had some amazing entries this year, so choosing finalists was not an easy task! Our judges worked hard to ensure that they shortlisted the best work that truly demonstrated the balance between exceptional creativity and effectiveness."
The awards is on the 27 October.
Here's all the finalists.
Ambient or Experimental
Traffik
eBay Virtual Reality Department Store | eBay
Society
Stoneleigh No.50: The Instagrammable House | Pernod Ricard / Stoneleigh Wine
Isobar
UMOOD | Uniqlo
TRACK - DDB GROUP (in collaboration with MediaCom and FB)
GET CASH | Westpac
TBWA Melbourne
GAYNZ | ANZ Australia
Apps
The Works
One Good Thing After Another | ACT - Visit Canberra
CHE Proximity
Black Mirror | CHE Proximity
Drifter
Vivid Sydney 2016 App | Destination NSW
WiTH Collective
Fairfax Media World's Best Fielder | Fairfax Media
Mobiddiction
Wild About Whales | NSW National Parks & Wildlife Service
Optus
Cash by Optus
Art Direction
MercerBell
Pirates of the High Fees | World First
Society
Stoneleigh No. 50: The Instagrammable House | Pernod Ricard / Stoneleigh Wine
Leo Burnett Melbourne
Preserved Memories | SPC Ardmona
R/GA Sydney
Playing With Fire | Google Australia
Best Use of Search
Bohemia Group
Acquiring The Home Loan U Need, From Just The Bank U Need | UBank
Bohemia Group
Becoming Simple By Adding Complexity | Steadfast Insurance
Match
Always On Regional NSW Search Engine Marketing | Destination NSW
Sparro
Always On Search Engine Optimisation Program | Destination NSW
Performics
Choose your own Adventure | Red Energy
Performics
The Story of Stan and the Lost Heroes | Stan
Branded Content
TBWA\Sydney
Uncrushable | M.J. Bale
Clemenger BBDO Melbourne
The Boys | Bonds / Pacific Brands Underwear Group
BMF
The Conspicuous Awakening of Owen Wilson | P&O Cruises
Clemenger BBDO, Sydney
Make Dinnertime Matter | Mars Food
WiTH Collective
Optus Olympics | Optus
The Royals
Deakin VCE Stress Break | Deakin University
Broadcast: TV, Cinema, Radio
TBWA Melbourne
ANZ's continued push for an Equal Future | ANZ Australia
Clemenger BBDO Melbourne
The Boys | Bonds / Pacific Brands Underwear Group
BMF
Stop it at the Start | Australian Government - Department of Social Services
BMF
You're Better on Beef | Meat & Livestock Australia
Clemenger BBDO, Sydney
Make Dinnertime Matter | Mars Food
The Brand Agency (Perth)
WA Police: Step Forward (if you have it in you) | Western Australia Police
LIDA Australia
Give DIY A Try | IAG - NRMA insurance
TBWA\Sydney
RaboDirect Shonky Savers | RaboDirect
Copywriting
AnalogFolk
Fanterpreter | CrownBet
TKT Sydney
Soup Tube | Campbell's Soup Australia
WiTH Collective
Optus Olympics | Optus
Customer Acquisition Campaign
MercerBell
Pirates of the High Fees | World First
BMF
Supermarket Switch Challenge | ALDI
BMF
Now this is Christmas | ALDI
WiTH Collective
Qantas Assure | Qantas Frequent Flyers
BMF
Live Bigger | Weight Watchers
TBWA Melbourne
Job Ready - Owning the first job trigger | ANZ Australia
TBWA\Sydney
RaboDirect Shonky Savers | RaboDirect
WiTH Collective & Fairfax Media
Fairfax Media Independent News for Independent Thinkers | Fairfax Media
Customer Retention/Loyalty Campaign
MercerBell
Turning Qantas Cards into Qantas Cash | Qantas
CHE Proximity (in collaboration with Lavender)
Telstra Business Check In | Telstra Business CRM
LIDA Australia
Business Banking SME Customer Program | Commonwealth Bank
Clemenger BBDO Melbourne
Repurchase Reminder Lucky Dip | Mercedes-Benz Australia (A Daimler Company)
LIDA Australia
Give DIY A Try | IAG - NRMA Insurance
Data Analytics & Planning
Ogilvy Australia
90 ways to say '$1 Chips' | KFC Australia
Red Planet
Turning retail conventions on their head for the Qantas Wanderlust sale | Qantas
WiTH Collective & Fairfax Media
Fairfax Media Independent News for Independent Thinkers | Fairfax Media
Data Strategy
MercerBell
How data turned Toyota from car-focused to customer-first | Toyota
Bohemia Group
Acquiring the Home Loan U Need, From Just The Bank U Need | UBank
CHE Proximity
Telstra Business Check In | Telstra Business CRM
Data Visualisation
Commonwealth Bank of Australia
Group Marketing Self-Service Customer Data Cube | Commonwealth Bank of Australia
Wunderman-Bienalto
Interactive Buildings: Planning law, in 3D | NSW Planning & Environment
Isobar
UMOOD | Uniqlo
Data-Driven Mail
MercerBell
Take Control with ASX FlexClear | ASX
Clemenger BBDO Melbourne
GLC Hologram | Mercedes-Benz
QSuper
Colour Your Future | QSuper
Naked
Surface for Schools | Microsoft
Digital & Social Advertising
TBWA\Sydney
Data Auction | Virgin Mobile
TBWA\Sydney
Uncrushable | M.J. Bale
Clemenger BBDO Melbourne
The Boys | Bonds / Pacific Brands Underwear Group
Leo Burnett Melbourne
Preserved Memories | SPC Ardmona
TRACK - DDB GROUP (in collaboration with MediaCom and FB)
GET CASH | Westpac
Clemenger BBDO, Sydney
Make Dinnertime Matter | Mars Food
TBWA Melbourne
GAYNZ | ANZ Australia
The Royals
VCE Stress Break | Deakin University
Digital: Website & Microsites
Clemenger BBDO Melbourne
Rate My Roof | Origin
The Works
Spender Saver | ING Direct
AnalogFolk
Fanterpreter | CrownBet
Adrenalin
UNSW International Responsive Website | University of New South Wales International
Leo Burnett Melbourne
Reword | Headspace
Hardhat Digital
Deakin Explore | Deakin University
AFFINITY
Sleep is Back | Love To Dream (LTD)
Adrenalin
Supercars Responsive Web-Platform | Supercars
E-commerce Website & Marketing
AFFINITY
Sleep is Back | Love To Dream (LTD)
Hard Hat Digital and Shopify Ninja
Deakin University Merchandise Website | Deakin University
WiTH Collective
ADMA Website | Association for Data-Driven Marketing & Advertising
Guild Group
Redesign and relaunch of 'Quote & Buy' portals | Guild Insurance
RedBalloon
RedBalloon Christmas 2015 | RedBalloon
Email Marketing
MercerBell
How Foxtel turned emails into entertainment | Foxtel
MercerBell
How data turned Toyota from car-focused to customer-first | Toyota
LIDA Australia
Business Banking SME Customer Program | Commonwealth Bank
CX agency Lavender
Westpac Travel Triggers | Westpac Bank
Aimia Inc
ANZ Rewards eDM Campaigns | ANZ Bank
Integrated Campaign
BMF
Supermarket Switch Challenge | ALDI
BMF
Now this is Christmas | ALDI
Clemenger BBDO Melbourne
The Boys | Bonds / Pacific Brands Underwear Group
TBWA Melbourne
ANZ's continued push for an Equal Future | ANZ Australia
BMF
Stop it at the Start | Australian Government - Department of Social Services
BMF
The Conspicuous Awakening of Owen Wilson | P&O Cruises
Lawrence Creative Strategy
Feels Like Home | Qantas Airways Limited
Clemenger BBDO, Sydney
Make Dinnertime Matter | Mars Food
WiTH Collective
Optus Olympics | Optus
TBWA\Sydney
RaboDirect Shonky Savers | RaboDirect
Integrated Campaign - Small Budget
Chamber of Commerce and Industry of Western Australia
Ice Land: WA Workplaces Fight Deadly Drug
TBWA\Sydney
Uncrushable | M.J. Bale
WWF-Australia
Safe Passage for Sea Creatures | WWF-Australia
Havas Media Australia
Re-Pie-Cling | Goodman Fielder - Pampas
Media Campaign
Clemenger BBDO Melbourne
The Rider Reminder | Transport Accident Comission Victoria
TKT Sydney
Soup Tube | Campbell's Soup Australia
TRACK - DDB Group (in collaboration with MediaCom and FB)
GET CASH | Westpac
SapientNitro
The Australian Crowd-Coloured Short Film | Mondelez International / Cadbury Australia
TBWA Melbourne
GAYNZ | ANZ Australia
Mobile Marketing
Traffik
eBay Virtual Reality Department Store | eBay
Clemenger BBDO Melbourne
Rate My Roof | Origin
TBWA\Sydney
Data Auction | Virgin Mobile
TBWA\Sydney
Uncrushable | M.J. Bale
R/GA Sydney
Playing With Fire | Google Australia
MobileDigital
Valentines Sales and Loyalty Rewards Program | CrackaWines P/L
Most Effective Use of Content
VML Australia
Flubbles | Microsoft Australia
Ensemble Australia
Phil Island invites MotoGP fans to come home | Australian Grand Prix Corporation
Columbus Agency
A Campaign 65 Million Years In The Making - Jurassic World: The Exhibition | Museum Victoria
Showpony Advertising
Hands off our Ambos | SA Health
Isobar
Thrills, No Spills | 7-Eleveb/Slurpee
WiTH Collective
Optus Olympics | Optus
Not-for-profit
Leap Agency
Using knowledge for the future | Charles Darwin University
Ogilvy Australia
SHOW YOUR SUPPORT | National Breast Cancer Foundation
BMF
Stop it at the Start | Australian Government - Department of Social Services
The Works
The Fading Symphony | MND Australia
Showpony Advertising
Hands off our Ambos | SA Health
The Works
The Ultimate Death Scene | Sea Shepherd
The Brand Agency (Perth)
Drop 2: How one small action helped a city save water | Water Corporation
Out-of-home
MercerBell
Pirates of the High Fees | World First
Clemenger BBDO Melbourne
The Boys | Bonds / Pacific Brands Underwear Group
WiTH Collective & Fairfax Media
Fairfax Media Independent News for Independent Thinkers | Fairfax Media
PR Campaign
TBWA\Sydney
Uncrushable | M.J. Bale
TBWA Melbourne
ANZ's continued push for an Equal Future | ANZ Australia
WiTH Collective
Qantas Assure | Qantas Frequent Flyers
BMF
Stop it at the Start | Australian Government - Department of Social Services
WiTH Collective
Optus Olympics | Optus
Social Commerce
Clemenger BBDO, Sydney
Visa Entertainment Laneway Festival Sponsorship 2016 | VISA
WiTH Collective
Qantas Points Destination | Qantas Frequent Flyer
Social Media Campaign
VML Australia
Loaded | McDonald's Australia
Ogilvy Australia
DREAM BIG | Kimberly-Clark Australia - Huggies DryNites
Clemenger BBDO Melbourne
The Boys | Bonds / Pacific Brands Underwear Group
Society
Stoneleigh No. 50: The Instagrammable House | Pernod Ricard / Stoneleigh Wine
Leo Burnett Melbourne
Preserved Memories | SPC Ardmona
TRACK - DDB GROUP (in collaboration with MediaCom and FB)
GET CASH | Westpac
SapientNitro
Three seconds that revolutionised retail | Target Australia
The Works
The Fading Symphony | MND Australia
Leo Burnett Melbourne
Reword | Headspace
WiTH Collective
Optus Olympics | Optus
The Royals
Deakin VCE Stress Break | Deakin University
Showpony Advertising
Hands off our Ambos | SA Australia
Use of New Technologies
Traffik
eBay Virtual Reality Department Store | eBay
Clemenger BBDO Melbourne
Rate My Roof | Origin
Isobar
UMOOD | Uniqlo
TRACK - DDB GROUP (in collaboration with MediaCom and FB)
GET CASH | Westpac
Leo Burnett Melbourne
Reword | Headspace
Hardhat Digital
Flight DX3K | Deakin University
Optus
Cash by Optus | Optus
Deloitte Digital
ANZ Virtual Garden: Martin Place | ANZ
UX, Interface & Navigation Design
AFFINITY
Sleep is Back | Love to Dream (LTD)
Wunderman-Bienalto
Interactive Buildings: Planning law, in 3D | NSW Planning & Environment
AnalogFolk
The Health Tablet | HCF
Isobar
Banker Desktop | ANZ
Leo Burnett Melbourne
Reword | Headspace
Yump
Thankyou Track Your Impact | Thankyou
Clemenger BBDO Melbourne
The Human Test | Transport Accident Commission Victoria
WiTH Collective
Fairfax Media World's Best Fielder | Fairfax Media
WiTH Collective
My Health Record Developer Website | Australian Digital Health Agency (Previously known as NETHA)
Young Marketer of the Year
Sam Ayre
Clemenger BBDO, VIC
Shannon Clarke
Performics Australia (Publicis Media), VIC
Anna Kertesz
Guerilla, QLD
Maureen Teague
Health Insurance Fund of Australia (HIF), WA
Jemma Wong
Australian Football League, VIC
Young Creative of the Year
Melissa Hawkett
303 MullenLowe, WA
Nicole Hetherington
WiTH Collective, NSW
Jane Le
Ogilvy, NSW
Brent Ryan
Dragonfly Marketing, NSW
Pat Anderson and Will Winter-Irving
R/GA, NSW
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