Adland has raised more than $55,000 for at-risk children at UnLtd’s inaugural Big Kahuna event, which saw Team Facebook take home the trophy.
The event saw more than 100 people across media, marketing, creative and tech join at Queenscliff Beach for a surfing competition.
Powered by The Trade Desk and sponsored by ESPN, Impact and Publift, the event included teams from Domain, Facebook, Impact, IPG Mediabrands, OMD, PHD, Pubmatic, Quantcast, Spotify and The Trade Desk.
“The Big Kahuna epitomised everything that we love at UnLtd,” UnLtd CEO Chris Freel says.
“It brought our community together over an activity so important to Australians, at an iconic venue, to help young people at risk. It also raised over $55k as a first time event which is amazing. Thanks to all those involved in driving, supporting and participating.”
The Trade Desk’s Hugo Du Toit’s children Ana and Jon-Jon Du Toit also took home the important Be Centre Golden Bucket sand sculpting trophy for their ‘Crab City’ sand sculpture.
“It was inspiring to see the advertising industry come together to support such a worthwhile cause,” The Trade Desk’s senior VP of South-East Asia, Australia and New Zealand Mitch Waters says.
“The competition was intense, but it was equally rewarding to see so many people from our industry on the water, many of whom have never surfed before, to support UnLtd.”
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