Adelaide-based KWP! has claimed responsibility for the marketing strategy that delivered the Liberal party victory at Saturday’s federal election.
The indie agency says it was behind the marketing strategy, strategic messaging, creative execution and all production for the party’s federal election bid. It also revealed it worked on the NSW and SA elections for the Liberal party, which they also won.
Working on the campaign for a period of 12 months, KWP! says it identified the “simple and powerful” messaging and keeping it consistent throughout the campaign.
“For SA, it was ‘No Jay, it’s not ok’, for NSW it was ‘You’ll pay for it Daley’ and for the Federal Election it was ‘The Bill Australia can’t afford’,” says John Baker, KWP! managing director of advertising.
“With the Liberal Party positioning themselves as strong at managing money, growth, job security and opportunities for future generations, we focused on the fact that Labour can’t manage money or secure our future.”
KWP! group managing director David O’Loughlin says delivering their clients a win “didn’t happen overnight”.
“For us, it was being very focused with our messaging strategy and crafting a strong winning campaign line.”
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