Australian Community Media (ACM) is launching a new travel site, exploretravel.com.au, in preparation for a post-pandemic market.
The roll out of the site, which goes live on March 7, will be backed by a national print and digital advertising campaign. The site is an extension of the weekly insert Explore which was launched in early 2020, led by ACM travel editor Peter Lynch.
“Explore in print has been a big hit with readers and advertisers alike and we’ve seen solid growth in both, which is a testament to the power of the ACM network even with a pandemic hovering over us,” Lynch says.
“Launching a dedicated website is the natural next step as we look to create a destination site for Aussie travellers.”
Explore will focus on domestic holidays while COVID-19 continues to keep Australia’s borders shut. The site will feature advice from travel experts, ‘swap holidays’ which allows people to exchange holidays if borders shut, and travel deals.
“We couldn’t be happier to be launching this new website to do our bit to help get the travel industry back on its feet,” ACM managing director Tony Kendall says.
“For our travel clients, the ability to now combine Explore in print with our new exploretravel.com.au website presents a great opportunity to reach over 4 million potential travellers.
“We have highly two trusted brands and a commitment to helping our clients reach our travel audiences across a variety of media channel options.”
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