The ABC's digital development division has appointed its first head of strategy.
Louise O'Donnell, former digital director for Hoodlum and strategic product consultant for Network Ten, will join ABC Innovation from 18 August.
O'Donnell was also project director for YouTube Symphony Orchestra in 2011, the largest streaming event that YouTube has seen, with more than 33 million streams.
She was also director of digital and broadcast at Sydney Opera House and was national head of digital and interactive at Leo Burnett Australia from 2004 to 2006.
Her new role is one of three new roles created. The other two are head of user experience and service design, and enterprise product lead.
Angela Clark, director of ABC Innovation, said: “Louise brings a wealth of knowledge and experience to the team – having pretty much covered the full spectrum – from digital strategy in TV, radio to content – kids, interactive storytelling, drama, local news and arts as well as digital marketing and advertising. Her experience spans both cultural bodies such as the Sydney Opera House as well as commercial entities such as Ten and Leo Burnett.”
O’Donnell said: “I’m thrilled to be joining the ABC Innovation department. They are at the forefront of digital innovation and I’m going to be able to work on some exciting projects and partnerships.”
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