Guinness has teamed up with Thinkerbell to issue a reminder to set out of office emails for Thursday, March 17, to celebrate St Patrick's Day.
Posters, social and digital artwork continue a long running minimalist Guinness campaign with a Zoom generation twist.
Ed Stening, connections director at Lion: “St Patrick's Day is the ultimate moment to come together with a pint of Guinness, and after the last three years of COVID interruptions, we’ve never been more excited to turn on the Out of Office and get into a pub for the day.”
Tom Wenborn, executive creative tinker, at Thinkerbell: “I’m currently OOO enjoying a pint of Guinness, I’ll be back at my desk on Friday, March 18. Please contact Jim Ingram if it’s urgent.”
Credits
Brand Director, Guinness: Malcom Eadie
Brand Manager, Guinness: Cam Collison
Strategy Director, Guinness: Kate Smithers
Creative Agency: Thinkerbell
Media Agency: UM
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