ViacomCBS Inc’s CBS is reportedly seeking $US5.5 million (AUD7.7 million) for a 30-second spot in the 2021 Super Bowl, the biggest TV event in the US.
The asking price is around that paid this year which netted FOX about $525.4 million in ad revenue.
However, the Wall Street Journal (WSJ), quoting unnamed sources, says CBS also wants advertisers to pay an additional $200,000 to appear in the game’s online stream.
The game, which had an audience of 102 million in February, is a hothouse for advertising, with creatives competing to produce the best commercial.
“Ad buyers are asking for a way out of their Super Bowl commitments, however, if the coronavirus forces the National Football League to halt the coming season or otherwise not play its championship game,” the WSJ reports.
“That is partly because the Super Bowl is so much bigger than anything else on TV, and commands so much more attention, that it would be hard for a TV network to make good on the lost ratings points for advertisers if the game wasn’t played.”
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