Seven is shutting its multichannel 7Food as it expands its partnership with Discovery.
As part of the new deal, Discovery’s Food Network content will migrate to 7Flix, while its true crime content will join 7Two.
Discovery’s content will feature in dedicated, branded programming blocks on 7Flix and 7Two, as well as the network’s BVOD service 7Plus.
“Discovery’s content will continue to be a key component of our multichannel strategy in 2020,” says Seven’s director of content scheduling Brook Hall.
“Both 7flix and 7TWO will feature premium Discovery content, strengthening their positions in the market. 7plus will also benefit from our expanded partnership with Discovery, with Food Network and premium true crime content perfect for BVOD audiences.”
The shift of food content to 7Flix comes ahead of the channel’s rebrand in 2020 to focus on young female audiences.
“We’re delighted to build on our partnership with Seven, extending the reach of our popular Food Network and true crime content,” says Jeanneane Mckay, director of lifestyle content and channels at Discovery.
“There is a huge appetite for this content worldwide among female audiences, and their addition to the line-up for 7flix and 7TWO strengthens their positions among this key demographic.”
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