Network 10 has partnered with Travlr to launch a co-branded travel marketplace, 10 Travlr.
The multiplatform offering will include a dedicated transactional and editorial website, as well as liner broadcast through a half-hour travel show.
"Destination travel experiences come naturally to many of our programs – think South Africa and I’m A Celebrity...Get Me Out Of Here, Fiji and Bachelor In Paradise, Melbourne and the Formula 1 Australian Grand Prix,” says Network 10 CEO Paul Anderson.
“10 Travlr introduces a new travel branded offering to our audiences and advertisers, extending our viewing experience while opening up a new revenue stream for our business.”
Travel packages on 10 Travlr will be specially curated for audiences.
10 Travlr
“This is an exciting strategic partnership and a unique way for our trade partners to reach and engage with 10’s valuable under 50s audience,” says Travlr global commercial director Gordy Bayne.
“10 Travlr will be an end-to-end travel platform and ecosystem, showcasing Tourism Board destinations and our user-generated content.
“Through the intuitive 10 Travlr online marketplace or via in-segment integration, trade partners can promote their destinations, airlines, cruise lines and hotels across multiple platforms, with that younger 10 tone of voice that travellers love.”
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