10 ViacomCBS has appointed Yeesum Lo as its head of development, focused on creating locally produced Australian content for the network.
Lo steps into the newly created role from her position as digital director at Endemol Shine Australia.
She will report directly to Daniel Monagham, head of programming, and develop content across all channels and platforms for 10.
“As we continue to lead the way in showcasing the most talked about shows on Australian television, it is equally important to keep a firm focus on developing new and creative home-grown content that will engage and delight our audiences,” Monaghan says.
“Yeesum’s extensive experience in content both here and overseas, as well as her incredible passion for this industry, makes her an invaluable new member of our programming team.”
Lo has also previously worked at NBC Universal in New York City, before being appointed manager of business development for Endemol Shine Group in Los Angeles.
“I am thrilled to be joining the 10 ViacomCBS content team after working closely with Network 10 for so many years,” Lo says.
“This is an incredibly exciting opportunity to build on 10’s strong slate of diverse and joyful Australian stories and discover new must-watch content that will strategically appeal to vital viewers across all screens.”
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