Foxtel has put creative duties for its advertising account out to pitch, following a mutual split with five-year incumbent Three Drunk Monkeys.
Three Drunk Monkeys was invited to pitch, but declined to do so. The business is worth several million dollars out of Foxtel's overall account, which is worth $46 million in terms of billings.
Foxtel is currently in the process of compiling a shortlist of agencies. The agency will continue to work with Fox Sports and Austar.
A Foxtel spokesman said: "“After 5 years of working together, Three Drunk Monkeys and Foxtel have mutually agreed not to renew their partnership as they both entered new phases of their businesses.
"Over that time Foxtel has grown into company to over 1.63 million subscribing households. Working with the Monkeys, Foxtel had its biggest year on record and continued its strong growth through the Global Financial Crisis - growth which continues."
Three Drunk Monkeys managing director Mark Green told AdNews: "As one of our foundation clients, we will always be close with the people at Foxtel. But it's time for both businesses to move on."
The news follows the arrival of Paul Heath as chief marketing officer in October. He replaced the outgoing marketing boss David Morgan, who parted company with Foxtel in July, after only five months in the role.
Foxtel's estimated main media spend in the 12 months to September 2010 was $45.7 million, down from $47.4 million in the prior period, according to Nielsen.
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