AdNews Newsletter
Combining advertising with entertainment.
Using children’s imaginations and iconic Australian artists.
For the all-electric IONIQ range.
"We need men to be engaged; otherwise we will never move the needle on gender equality.”
Leveraging LiveHeats performance data from Australian Boardriders Battles.
The opportunity to enter the conversation and actively support women in all aspects of their life.
The campaign launched in phases to accommodate COVID-induced product supply uncertainty earlier this year.
The Hyundai Electric Air Exhibition saw a branded blimp hover above a line-up of surfers in Newcastle.
The No Ugly ‘Lullabies’ campaign aims to put Aussies to sleep, by turning whatever’s keeping them awake at night into a tranquil lullaby.
The campaign, created by Innocean Australia, launched at the Australian Open.
In online channels, ‘Kidults’ were used to review the features and specs of the Palisade with honest appraisals.
The campaign sees two bickering siblings instantly transformed into little angels complete with harps, singing Enya’s 80s classic Orinocco Flow.
The 'welcome mat' is accompanied by a longer running social campaign.
The car company has teamed up with Australian fashion designer Emma Mulholland to celebrate its new Veloster.
The national campaign, created by Innocean Australia, begins with an object rising up from a pool of black paint.