ANZ is building on its sponsorship of the Australian Open with a tennis campaign celebrating all times of success with Novak Djokovic.
The 'Your Game, Your Way' campaign is hinged on the idea of creating your own unique path to success. It features Novak Djokovic which, ANZ group MD, marketing and innovation and CEO global wealth Joyce Phillips said, exemplifies the idea of playing to your own strenghts, your own way.
"This new marketing campaign recognises our long-term support of tennis across the Asia Pacific region, and we're excited to have Novak on board to help us share such inspiring stories in the game of tennis," Phillips said.
In the campaign, Djokovic introduces three unique, everday people who have created their own means to success when it comes to tennis:
Michael Chang: the youngest player to win a main-draw match at the US Open in 1987 and the youngest to reach an ATP Tour semi-final. He was also the youngest ever French Open champion in 1989 aged 17, and then became the youngest to be ranked in the top five.
Anna: at just eight years old has a clear talent for tennis, but living on a farm outside Gunnedah in north eastern New South Wales means she has to travel around 250km a week for tennis classes.
Duck Hee: a 16-year old tennis player from South Korea who is quickly gaining attention as he climbs the international tennis rankings. He earned his first ATP ranking point in 2013 aged 15 and by early 2014 was ranked sixth in the International Tennis Federation’s junior boys category. Lee is also hearing impaired.
"I've been playing tennis since I was four years old, but my story is just one of many," Djokovic said.
"This game goes far beyond centre court so it's an honour to be part of these incredible stories of other playing this great game."
The campaign will run across TV, digital, outdoor, print and radio and also includes a dedicated online hub.
Credits:
Agency: Octagon
Strategy and Creative Lead: Adam Hodge
Talent Management Lead: Ben Hartman
Account Service Lead: Fleur Massey
Production: Milk Money
Director: Ethan McLean
Media: pHD
