Cadbury is to promote its "Cadbury Favourites" line with a campaign that references the dilemma of what to bring to a get-together when you're told "not to bring a thing".
Created by George Patterson Y&R Melbourne, "What to Bring When You're Told Not to Bring a Thing" features an Australian family in this dilemma envisioning various options.
The campaign will run across television, online, radio and outdoor as well as roving billboards targeted at high traffic sporting events.
