If what car you drive says a lot about who you are, do you really want to be that guy driving the Porsche?
The latest campaign for Renault Clio created by advertising agency TASK2 & Plan B focuses on the insight that we all make assumptions about people based on the car they drive.
The TV commercial shows a Clio driver reflecting on some automotive stereotypes, as she drives through the city - showing the sort of person who owns a Renault Clio.
Of the campaign creative director Matt Vandermark said: “It’s been great to work with Jude Lamb (Renault model line manager – passenger) and David Henderson (marketing director), the team at Renault are amazing, the most refreshingly no bullshit marketers I’ve worked with in a long time.”
The campaign launched on 25 January and the same team is currently completing other Renault projects including the launch of the new Renault Captur and the Renault Sports range.
Credits
Advertising Agency - TASK2 / PLAN B
Plan B Creative Director: Matthew Vandermark
TASK2 Partner: Michael Cleary
Head of Production: Iain Todd
Senior Project Manager: Annette Morris
Director: Scott Pickett
Executive Producer: Nick Simkins
Producer: Sarah Nichols
Production Company: Jungle Boys
DOP: Steve Windon
1st AD: Nikki Long
Post House: Method
Editor: Dan Mitchell
Sound House: We Love Jam
