Sanitarium has launched a campaign for cereal brand Weet-Bix featuring sports stars including footballer Tim Cahill and cricketer Brett Lee.
The campaign also features Stephanie Gilmore, Gary Ablett Jr. and Jarryd Hayne.
It encompasses TV, radio, social media, branded content and point-of-sale.
Click here to see the "Tim Cahill" TV spot.
Executive creative director: Rob Belgiovane
Creative director: Rocky Ranallo
Creative team: Tim Bloore, Mike O’Rourke
Production company: SCL
