Webjet's Multi-City Search Tool via Hase Creative

20 November 2023
 

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To generate the cheapest, fastest or best travel itinerary.

Webjet, with international travel back on the agenda for many Australians, is promoting its Multi-City flight planner. 

Webjet's technology searches thousands of flights across multiple cities worldwide to generate the cheapest, fastest or best travel itinerary.

Webjet OTA CEO David Galt, said traditionally, people relied on seasoned travel agents to create complex itineraries.

"Now, Australians can effortlessly plan and book a Multi-City trip themselves online in minutes, thanks to Webjet’s cutting-edge automated technology," he said. 

The campaign, created by Hase Creative Melbourne, demonstrates the ease of planning a Multi-City trip via the long-suffering manager of a steam punk band, who are about to embark on their first world tour.

Deborah Mailman narrates the 'Rockumentary', directed by Matthew McCaughey and produced by Hase Creative.

Founder & executive producer, Dave Hase, said the agency needed to communicate the ease and speed of booking complex itineraries on a tight budget.

"But we also wanted have some fun with it… that’s when SteamHunk came about," he said.

The integrated campaign will run from November to February across digital, TV, OOH and radio. The campaign includes a mix of 30” and 15” cut downs.

 

Credits:

Client: Webjet Australia

Marketing Director: Roshni Walsh

Media Buyer/Advertising Consultant: Marcus Coventry

OTA CEO Webjet: Dave Galt

 

Creative Production Agency: Hase Creative

Executive Producer: Dave Hase

Consulting Creative Directors: Michael Skarbek & Sandra Galiazzo

Director: Matthew McCaughey

Art Director: Sharon Little

Account Coordinator: Izzi Bennett

 

Cinematographer: Richard Kendall

1st AC: Austin Haigh

Line Producer: Aaron Cuthbert

Location Sound: Juan Martinez Bo

Gaffer: Jem Towsey

Lighting/Grip Assistant: Marco Fernandez

Sound Engineer: Paul McCosh

Wardrobe: Kristina Knab

HMUA: Liz Sharp

HMUA Assistant: Lucy Stephens via Academy of Makeup

Casting: Northside Casting

Catering: Kaede Cafe

Offline Editor: Ben Hall

Motion Design: Drewe Clarke

Music: via. PlayUp Music

Location: The Aviary Recording Studio

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