Car brand Volvo has launched its new “Make Parenting Look Easy” positioning via a campaign from Grey Sydney.
The “Makes Parenting Look Easy” campaign focusses on the XC60 SUV and aims to harness the Swedish car maker’s reputation for safety via three 15-second TVC’s and content films.
The campaign also includes out of home executions, extensive digital and social material, radio, press and direct marketing to both customers and prospects.
Volvo Car Australia marketing communications director Oliver Peagam said: “Busy parents are used to juggling numerous tasks every day, including ferrying the kids around. This campaign shows how the XC60’s mix of safety and convenience features like rear parking camera and automatic tailgate opening helps makes the driving experience that much safer and convenient.”
Chad Mackenzie, CD of Grey Sydney added: “Parenting is chaotic at best. So if Volvo’s incredible technology and safety features can create the illusion that you’ve got it under control, then I’m in,”
The campaign will run from April to June.
