The campaign is currently live across addressable TV, digital pre-roll, display and large format press inserts in multiple regions.
Full-service agency TRP has launched a new multichannel marketing campaign, The every day supercar, for McLaren.
Designed to energise McLaren’s offering within the Grand Tourer segment, the campaign encourages people to rethink what a supercar can be.
Shot and produced locally, the campaign developed totally by TRP.
Including the production of all video and imagery assets will be run across a range of channels; BVOD, online video, programmatic display and print.
Generating interest for the new model and delivering leads through to the dealer network.
“We are excited to help launch McLaren’s GT with all Australian content and assets across the entire APAC region," TRP account director Fraser Ross says.
"The GT takes the key ingredients of a Grand Tourer and combines them with the innovation and performance that is undiluted in McLaren.”
The campaign is currently live across addressable TV, digital pre-roll, display and large format press inserts in multiple regions, including Australia, New Zealand, Hong Kong, Thailand, Taiwan, Kuala Lumpur and Singapore.
Credits
Client: McLaren Automotive
Marketing Manager – Daniel Hotchin
Agency: TRP
Account Director – Fraser Ross
Creative – Tom Markovich
Media Director – Donna Ross
Head of Digital – Stephen Jemison
Producer – Margaret Hooper
Production: Contemporaries Agency
Producer – Laura Andric
Director – Levin Mundinger
Photography: Jayden Ostwald
