Origin Energy will launch a campaign this Sunday featuring the winners of its "Sustainability Drive" competition.
The winning streets from Clarence Gardens in South Australia, Wodonga in Victoria, Dulwich Hill in New South Wales, and Tewantin in Queensland will appear across television, print and online. The activity shows the energy efficiency of the winning streets.
The energy company challenged Australian street communities to band together and share in a prize pool of up to $1 million worth of energy efficient technology including solar panels, hot water systems and energy products. The competition received almost 9,000 entries.
The campaign is part of Origin Energy’s push to promote the benefits of energy-efficient technology to consumers and the environment.
The campaign was developed by Origin Energy’s creative agency DDB Melbourne with media buying handled by UM.
