It's that time of year again; Volksfest, Volkswagen's spring sale, has sprung. And it just happens to be koala mating season too.
And while those two things are usually unrelated, this spring you'll be hoping its a slow mating season if you're in market for a new car.
The campaign by DDB Sydney for this year's spring "mates rates sale"- Volksfest 2014- leverages the Koala mating season. Volkswagen will run the sale until two of Currumbin Wildlife Sanctuary’s koalas, Trevor and Irene, couple up and make a family or November 30 arrives – whichever comes first. Which means it's safe to assume there will be a lot of Barry White playing around a certain wildlife sanctuary over the next month.
Led by a series of TVCs, Volksfest Mate Rates is supported through digital, radio and social. As Volkswagen say "You'd better get down to business before these two do."
Credits:
Volkswagen Group Australia:
General Manager, Marketing Ben Wilks
Brand Communications Manager Peter Stewart
Advertising Manager Loren Elsegood
Marketing Specialist Julie Scarff
DDB Sydney:
Chief Creative Officer Toby Talbot
Executive Creative Director Dylan Harrison
Creative Partner Noah Regan
Creative Technology Director Shaun O’Connor
Senior Creative Matt Chandler
Senior Creative Ben Pearce
Senior Designer Domenic Bartolo
Head of Broadcast Brenden Johnson
Agency Producer Tamsyn Roach
Managing Director Nicole Taylor
Group Business Director Duncan Stevens
Business Director Mick Colgan
Business Manager Samantha Russo
Tribal DDB Sydney:
Digital Producers Sarah Hetherington & Rob Pignone
User Experience Designer Justin Hoyer
Digital Designer Carl Fraunschiel
Mango Sydney:
Senior Sponsorship Director Ben Greenslade
Senior Business Director – Corporate Communications Tina Alldis
Production Company: Revolver:
Director: The Glue Society - Matt Devine
Executive Producer - Pip Smart
Producer: Serena Paull
Editing: - The Butchery
Post Production: Heckler
Music: Sonar Music - Antony Partos, Alejandro Gomez
Sound Post: Sonar Sound - Stuart Welch
Partner: Currumbin Wildlife Sanctuary
Media agency – Mediacom
