There’s a point where gambling shifts from a pastime to a potential problem.
South Australia's Department of Human Services and its unit Gambling Harm Support SA have launched a new brand platform encouraging people who gamble to understand the early signs of gambling harm.
For people who gamble and those who live with or work with those who gamble, there’s a point where gambling shifts from a pastime to a potential problem. This point can often be identified by small, subtle changes in behaviour, attitude, even appearance.
‘Spot the Harm, Stop the Harm’ shines a spotlight on the often-misunderstood non-financial harms of gambling, as well as prompting South Australians to reflect on whether they are thinking about gambling too much.
SA Government's minister of human services Nat Cook said no one should suffer in silence.
"Gambling harm isn’t just financial – it affects mental health, relationships, and overall wellbeing," Cook said.
"‘Spot the Harm, Stop the Harm’ is a bold step towards ensuring South Australians understand the risks and seek help when they need it."
Sauce co-creative director Michael Gagliardi said it’s a huge responsibility and opportunity to be given the chance to change community behaviour for the better.
Sauce co-creative director David Ormston said the agency were incredibly excited to be given this chance.
"We’re thrilled with the work. The message is simple and powerful: if you spot the harm, you can stop the harm," Ormston said.
The ‘Spot the Harm, Stop the Harm’ campaign consists of TVC, BVOD, radio, out-of-home, large format outdoor, and digital executions.
Credits
Client - Department of Human Services:
Manager Gambling Harm Support SA - Rory Spreckley
Principal Marketing Communications Advisor – Kristine Underwood
Senior Programs Officer - Adam Malerba
Agency – SAUCE. The Creative Agency
Managing Director and Principal – Tom Ootes
Creative Director – Michael Gagliardi
Creative Director – David Ormston
Account Director – Hafsa Qureshi Director of Brand Strategy – Andrew Millar
Senior Designer/Art Director – Franwyn Botha
Senior Designer and Animator – Danilo Watanabe
Designer – Carly Staszuk
Production Production Company – Proetic
Producer - David Ockenden
Co Producer - Erica Ockenden
Director - Nicholas Muecke
DOP - Nick Frayne 1st AC - Jake Copper
Steadi Cam - Andy Stankovich
Gaffer - Mat Schmidt
Alex Assist - Eloise Holoubek
Sound - Josh Williams
Art Department - Ann-Marie Steed
Costume - Sam Van Gyen Hair & Makeup - Bonnie Charles
Runne - Lindsay Tucker Post-Production Editor & Colourist - Sam Matthews Sound - Scott Illingworth (Seeing Sounds)
