In his first ad since feature film Son of a Gun, Australian writer/director Julius Avery has created a nail-biting TVC for Supercheap Auto.
In his first ad since feature film Son of a Gun, Australian writer/director Julius Avery has created a nail-biting TVC for Supercheap Auto.
“The Best Performing Oils Under The One Roof” ad was filmed in regional Queensland using five elite precision drivers from films like Mad Max: Fury Road and The Matrix. It took two days and 93 sets of tyres to perfect.
According to Supercheap Auto marketing manager David Bauer, the concept was perfect for its car enthusiast customers.
“The four branded vehicles doing high performance precision driving is a memorable device for dramatising our oil range.”
For Curious Film, the ad was a good vehicle for Avery to return to adland after his debut feature, Son of Gun, which starred Ewan McGregor.
The campaign, which goes live this week on TV and online, includes a 73-second director's cut.
Creative credits:
Agency: The General Store
Client: Supercheap Auto
The General Store
Executive Creative Director: Andrew Ostrom
Art Director: Julia Elton-Bott
Copywriter: Neil Flory
Project Director: Madeleine Livesey
Agency Producer: Darren Bailey
Executive Strategy Director: Matt Newell
Supercheap Auto
David Bauer: Marketing Manager
Josh Weier: Club & Digital Manager
Dane Patterson: Sponsorship & Promotions Manager
Emma Howarth: Marketing Co-ordinator
Curious Film
Director: Julius Avery
Producer: Matt Reeder
Executive Producer: Matt Noonan
Nylon Studios:
Music composition and sound design by Nylon Studios
