Is a hen party gang wearing slutty nun costumes bumping into the real Sisters of God a good move for RAC Roadside Assistance?
What are the chances? RAC Roadside Assistance takes a look at the tragic yet hilarious possibilities of ending up in those cringe-worthy moments.
The TV spot sees a group of real nuns breaking down opposite a hen party with the girls dressed in slutty nun attire. Shamefaced, the only way out is to call roadside asssitance.
“What are the chances of this actually happening?,” asked JWT Sydney’s ECD Simon Langley. “Actually, it could be pretty high, after all RAC Roadside Assistance rescues someone every minute.”
The campaign is running across TV and digital.
Credits
Agency: JWT Sydney and JWT Perth
ECD: Simon Langley
CD: Dav Tabeshfar
Art director: Patrick Allenby
Copywriter: Elliott White
Agency producer: Paul Friedmann
Account director: Lauren Mestichelli
Account manager: Courtney Rowley
National planning director: Angela Morris
Planner: Celia Garforth
Client: Danielle Olbromski
Production company: Photoplay
Producer: Belinda Dean
Director: Tom Noakes
Sound: Nylon
Post production: Frame, Set & Match
