European car brand SKODA has launched a Facebook competition called 'Sheedy's Footy Fan Challenge' to promote its sponsorship of AFL team Greater Western Sydney Giants.
Created by The Works, the competition is fronted by Kevin Sheedy who was voted Essendon's AFL/VFL Team of the Century Coach, and aims to test the knowledge of football fans around Australia. Fans are encouraged to 'pit their wits against' Sheedy in order to win a 'behind the scences' experience with him later in the season, and also allows them to compete against their friends and compare positions on personalised ladders.
It is running across the SKODA Facebook page and will run for the duration of the 2012 season.