The campaign is a special collaboration with Emotive – whose digital, print and out-of-home will launch in the coming weeks.
Seven Creative has launched a campaign for the 2023 season of The Voice, taking the show back to its core element that makes it different – the adrenaline rush of the blind auditions and the iconic spinning red chairs.
Built under the idea that the world stops for The Voice, the TVC highlights the cultural impact of The Voice in turning the heads of millions of Australians with powerful singers auditioning to impress coaches Jessica Mauboy, Rita Ora and Guy Sebastian and Jason Derulo.
Seven Creative director, Graham Donald, said Seven made the scale of this bigger than any The Voice campaign its done before to show how an amazing voice can unite Australia and stop us in our tracks.
“We had great fun shifting from a more traditional promo to developing a true creative platform," said Donald.
Seven West Media chief marketing and audience officer, Melissa Hopkins, said the campaign from Seven Creative is a special collaboration with renowned agency Emotive – whose digital, print and out-of-home will launch in the coming weeks.
“We are on a journey as a brand to ensure that we start to develop advertising that can stand up to the best advertising that others place on our platform,” she said.
Credits:
Seven Creative
Emotive
