No, seriously, Scooby-Doo where are you?
Scooby-Doo, without Scooby himself, is being brought to life for Pedigree Adoption, a charity which encourages dog adoption over pet shop or breeder sales.
Clemenger BBDO Melbourne has teamed up with the rights owner of Scooby-Doo, Warner Bros. Consumer Products, to bring the ‘Life’s better with a dog’ campaign across web and outdoor.
Clemenger BBDO has created an animated series featuring iconic television properties that would normally feature dogs, but removed the furry friends to demonstrate what life is like without a trusty pet.
The campaign also features on digital adshels across Sydney.
The campaign follows Clemenger BBDO Melbourne’s hugely successful partnership with WBCP for NAB’s ‘More Give, Less Take,’ which features several iconic properties from the Warner Bros. Library, including Looney Tunes, The Wizard of Oz and Gremlins, among many other classic favourites.
