Sail away from winter with P&O

21 July 2014
 

Creative Agency: Bashful (NSW)

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It's winter and people are dreaming of a warmer getaway so when better to tempt Bondi Beach-goers with a teaser campaign for shiny new cruise ships.

P&O teases a consumer campaign and tempts beach-goers in Bondi with the promise of its two latest cruiseliners on a wintery day in the Southern Hemisphere when everyone is dreaming of a winter getaway.

The brand carved the names of the two new ships, Pacific Eden and Pacific Aria, into the sand, in this time-lapsed video. It's plotting a consumer campaign later this year.

P&O Cruises senior vice president Tammy Marshall explains the contemporary feel P&O is pushing itself to market with: "We were inspired by the freedom of the open seas and wanted to convey the ease of a cruise holiday - start dinner with dessert, sleep in until midday and discover beautiful new worlds every day while only unpacking once.”

Credits
Agency: Bashful
Photographer: Chris Searl (Title Artist Management)

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