We Understand was created by Perth independent creative agency Lateral Aspect.
Accountancy firm RSM Australia has launched a television campaign titled, We Understand.
Created by Perth independent creative agency Lateral Aspect, the two spots were filmed in remote rural and regional locations in Western Australia and aim to reconnect the brand with business and raise general awareness of RSM’s services.
Lateral Aspect creative director Mark Lucas teamed up with art director Jasmin Bernhagen, Melbourne-based director Ian Reiser and cinematographer Torstein Dyrting to create the campaign.
Colouring was via Manimal Post and the TVC’s beautiful pictures are carried along with an original soundbed developed by composer, Robert Upward.
We Understand launches in Western Australia this week.
Credits
Creative Agency: Lateral Aspect
Creative Director: Mark Lucas
Director: Ian Reiser
Art Director: Jasmin Bernhagen
Copywriter: Mark Lucas
Chief Strategy Officer: Lily Butler-Ward
Strategic Planner: Angela Nutton
Account Manager: Felicity Gordon
Production Company: R Squared Melbourne
Post Production: Manimal Post
Editor: Ryan Brett
Music: Upward Music
DOP: Torstein Dyrting
Sound Engineering: Sonic Playground
Sound Design: Matthew Gerber-Corn
Client: RSM Australia
Marketing Manager: Anji McMillan
