Pioneering a new form of personalised healthcare by connecting patients with their health team.
Milk + Honey United has unveiled a sticky integrated brand campaign for Rosemary Health.
Rosemary Health is pioneering a new form of personalised healthcare by connecting patients with their health team including doctors, nurses and pharmacists.
In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United revamped Rosemary’s branding with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.
"Milk + Honey United has been a great strategic and creative partner on our exciting new branding,” said Romain Bonjean, Rosemary's CEO and cofounder.
“Their impact on our business was felt on day one and their experience and collaborative style resulted in a brand campaign which will set us up for success, both now and long into the future.”
The 90 version features the group jamming out a catchy indie rock tune with cheeky lyrics describing the benefits of online care, repeating the chorus tagline motif of “Rosemary Feels Better”.
CREDITS:
Client: Rosemary Health,
Sydney Agency: Milk + Honey United,
Sydney Production/Animation: Cirkus, New Zealand
Music & Sound: Squeak E. Clean Studios
Media Agency: Wavemaker & Webprofits
