Relationships Australia New South Wales (RANSW) has put forward its first ever public-facing marketing campaign in conjunction with creative agency, Drifter.
Relationships Australia New South Wales (RANSW) has put forward its first ever public-facing marketing campaign in conjunction with creative agency, Drifter.
“Stories like this are far too common. Once seen, we must not look away,” says the video, which features a group of people affected by domestic violence staring intensely into the camera as they tell snippets of their stories.
The "A Window To Your Soul" campaign aims to show the organisation as one which is judgement free and stands ready to offer advice and support to anyone who needs it – whether victims or those who have abused others.
Joshua Hunt, Drifter's creative director said the agency wanted to move the focus away from shaming those involve in domestic violence to allowing more people an opportunity to hear from those affected by domestic violence and to highlight ways they can get help.
“We wanted to simply offer real stories and a real path to support so domestic violence no longer remains hidden behind household walls,” he said.
The campaign will feature on social media and will be supported by the work of a number of ambassadors for the organisation, who will share the content.
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