Relationships Australia NSW (RANSW) is asking people to re-evaluate their inherent biases in its latest campaign.
Playing on the simple fact that not a single person exercises choice when being born, the campaign wants to challenge everyday people to take a look at themselves and re-evaluate their unconscious biases against factors like sexuality, age, race and gender.
With outdoor and online imagery featuring sectors of society often targeted or marginalised, the campaign aims to show that inclusiveness begins with you.
Relationships Australia NSW CEO Frank Francis says: “Our vision at RANSW is for an inclusive society which promotes and supports respectful and resilient relationships, and welcoming diversity is an essential part of this. Good relationships with others can and do change communities."
The campaign will appear in outdoor placements in Sydney city and Newcastle, as well as promoted across social.
Credits
Relationships Australia NSW
Chief Executive Officer: Frank Francis
Executive General Manager - Operations: Kerrie McFadden
Executive General Manager - Business Transformation: Kathy Wood
Agency: Drifter
Creative Director: Joshua Hunt
Planning Director: Bonnie MacTavish
Director: Dallas Maurer
Producer: Cam Brooks
Design: Dallas Maurer & Earnest Capangpangan
