The future of print is here. And it’s holographic.
Cramer-Krasselt has launched a holographic print campaign for the new Porsche 911, which it is calling “the world’s first interactive hologram print ad”.
The four-page print ad, which is running in around 50,000 copies of the April issue of Fast Company, includes a small acetate prism and directions for assembly. When placed over a tablet, the prism brings a video from 911hologram.com featuring 3D footage to life.
Cramer-Krasselt says the idea behind the campaign is to leave the audience with feelings of intrigue and curiosity, and move away from traditional video images.
A follow-up LED-powered ad is expected in the May issue of Inc. magazine, providing details about the new Porche 911’s technological features.
