Nothing says ‘straya like an emoji in a cork hat.
As part of the “Say it with Pepsi” global campaign, Pepsi has introduced emojis to Australia on cans and keyboards.
#PepsiMoji launches today, following its introduction in other markets including Russia, Canada and Thailand.
The PepsiMoji designs are on Pepsi regular cans and bottles produced by Pepsi bottling partner, Schweppes Australia, and the keyboard is available for download on the Apple app and Google play stores.
PepsiCo Australia & New Zealand marketing director Jenni Dill says the idea came after research showed two billion global smartphone users are sending six emojis daily.
“‘Say it with Pepsi’ will come to life in the real world in the most unexpected ways, moving beyond the digital world into the physical world,” says Dill.
The PepsiCo Design and Innovation Centre created hundreds of PepsiMoji designs to be used both globally and tailored for local markets. There are 35 emojis designed to reflect the unique Australian market, from summer love and sunglasses, to BBQ’s, cricket and surfing.
Pepsi’s other experiments with emojis in 2015 included the launch of a global Pepsi challenge campaign celebrating World Emoji Day with a digital short film.
Pepsi isn’t the only brand that’s gotten on board with emojis recently. Last year we saw the rise of emojis as social currency, with brands like Hungry Jacks, Dove and Durex launching branded keyboards to target millennials. A similar concept has recently launched from Fanta who designed a 'selfie can'.
