More than 80,000 Australians suffer from Parkinson's but the treatments available are still expensive and intrusive.
A confronting film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s Disease, and prompt donations in the lead up to World Parkinson’s Day.
The emotional ad, titled The Lucky Ones, showcases one of the current "best" treatments Parkinson’s sufferers can go through, Deep Brain Stimulation, where the patient is awake throughout the entire surgery.
The film was directed by content and advertising director David Jagoda, himself a Parkinson’s sufferer, who underwent the exact operation six years ago.
J Walter Thompson Sydney ECD Simon Langley says the objective of the film is to "cut through", encouraging donations to help cure the debilitating, not well-known disease.
The Lucky Ones will launch across Facebook & Unruly and is supported by an additional hub website, with further video content and donation button.
Credits
Client: Parkinson’s NSW
Marketing Director-Clare Audet
Events & Fundraising Manager-Claire Tester
Agency: J. Walter Thompson Sydney
Simon Langley - Executive Creative Director
Laurie Geddes, John Lam & Matt Thorne – Creative Team
Kel Gronow - Editor
Angela Morris – Executive Planning Director
Carly Yanco – Senior Planner
Milly Hall – Group Account Director
Isabelle Udall – Senior Account Manager
Paul Friedmann – Senior Onscreen Producer
Production Company: We Are Content:
Director: David Jagoda
Producer: Rob Schrieber
Post Production (grade and online): Method Studios
Sound Studio: Smith & Western.
PR agency: Hill & Knowlton
Amelia Tipping: Head of Consumer
Ashley Mawer: Account Director
Jayne Ellis: Account Manager
