Entertainment marketing agency Bring is helping Optus give Troye Sivan fans an up close and personal VR experience.
The VR film was shot during his Euorpean tour and shows fans a 360 sound check performance, with fans invited via his Facebook page to experience the set in an exclusive preview. By registering, fans also win the chance to meet the artist during his August tour, with more than 20,000 entering the competition.
Consumers can also take their experience one step further, picking up Google Cardboard viewers designed by Sivan himself, available at Optus stores.
Bring launched this year and is a partnership with Universal Music and creative agencies One green Bean and Host. Part of its offering is its 'Creative in Residence' program which looks to pair artists and influencers with brands to create more integrated output.
Executive creative director Cameron Farrelly says: "As our first Creative In Residence, we were buzzed to work with Troye to create an experience that will blow his fans’ socks off.
"Because he is such a hands-on artist, the creative processes has been hugely collaborative and allowed us to harness Troye’s vision and deliver upon Optus’ quest to bring fans closer to the artists they love in a new and unique way."
Optus director of innovation and value added products Megan Forster says: “Optus is all about providing game-changing experiences for our customers, and through partnerships like this Troye Sivan 360-video campaign, we are really delivering a new way of seeing, hearing and feeling more from the music and artists that fans love.”
