Ewing: "I want to inspire the next generation of Australian groms."
Sporting equipent company Oakley has unveiled the latest Australian chapter of the ‘Be Who You Are’ series, with professional surfer, Ethan Ewing.
The Oakley film follows Ewing’s journey from his humble upbringing on Queensland’s North Stradbroke Island, to his ascension to the World Surf League (WSL) Championship Tour, where he recently captured his first event win at Jeffery’s Bay in South Africa and finishing fourth place in the 2022 season at only 24-years-old.
In the Oakley film, Ewing speaks to the surfing world dubbing him “the next best thing”, then saying he’d “never make it back” when plans didn’t go as expected.
Ewing sports Oakley’s new surf-inspired Hydra sunglasses throughout the campaign film, which launch in time for the Australian summer. A Razor Blades-inspired, semi-rimless sunglass with a shield lens, the bold new style is reminiscent of Oakley’s ‘90s surf heritage, shaping a wave of surf style.
As the focus of the campaign, Ewing said: “It has been a special journey working with Oakley to tell my story of who I truly am and why I surf. I want to inspire the next generation of Australian groms. It doesn't matter who you are, or where you are from – if you put the time in the water and believe in yourself, you can achieve anything you set your mind to.”
Oakley’s global brand director, Caio Amato, said: “Following Ethan’s journey from his first year on the CT in 2017, to his first CT win in 2022 has been a huge source of inspiration to us. We are humbled by the opportunity to tell Ethan’s truth, as he really embodies the ‘Be Who You Are’ message.
"We will be just watching and enjoying all that Ethan is about to accomplish, afterall, his achievements are just as big as his dreams.”
Credits:
Communications Agency - Always Human
CEO: Josh White
Senior Communications Manager: Caitlin Hopkins
Senior PR Account Executive: Maddison Maguire
Creative Production
Director: Andrew Mackenzie
Producer(s): Taylor Steele, Enich Harris, Michael Schwab, Davis DiLillo, Kyle Bullington
DOP: Aiden Ulrich
Cinematographers: Jacob Vanderwork, Cole Yamane, Bill Ewing
Water Cinematographer: Daren Crawford
Heavy Lift Pilot: Davis DiLillo
Aerial DP: Brian Wulf
FPV Pilot: Blake Same
Editor(s): Liam Tangum, Pat Hall, Jack Craymer
Sound Design: Roman Richard
Colour: Dylan Hageman
Production Company: Aether Films
Talent/Athlete: Ethan Ewing
Communications Agency
CEO: Josh White
Senior Communications Manager: Caitlin Hopkins
Senior PR Account Executive: Maddison Maguire
