Nudie's interactive vending machine brought laughs, surprises and delicious juice to Australians. Now you can see the fun too.
As part of the rollout of its Nudie & Soda product into Coles supermarkets, Nudie launched a summer outdoor campaign, live on billboards and bus backs across the country from November.
The real pièce de résistance? The campaign's interactive vending machine, which the brand took to Brisbane, Sydney and Melbourne. Based on the idea that Nudie & Soda contains 50% real fruit juice, the vending machines ask customers three questions related to theme of “50%", which, if answered correctly, dispenses a free drink. Nudie also brought brand ambassador Tim Dormer and some actors to bring the questions to life.
But if you missed all the fun, Nudie is here to share it around, with consumer responses to the machines filmed via six hidden cameras and now available online.
Nudie said 50,000 Nudie & Soda cans were sampled during the campaign. The outdoor execution will stay live over the summer.
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