Creative agency Isobar has joined up with Save The Children to create a campaign aimed at creating awareness of young girls around the world being sold into marriage, labour, or the sex trade.
The TV spot features a young girl waking up in what appears to be a safe home, but as she walks through her house, her, and the viewer, are forced to confront the realities that so many young girls face in developing countries.
The charity organisation is aiming to raise $700,000 by Christmas, and is hoping people take time out during the season to reflect on those more unfortunate than themselves and lend a hand to those who are most vulnerable to exploitation.
“Christmas is a time for us all to consider those less fortunate than us and it's great to be working with Save the Children to draw attention to this issue,” Isobar Australia's managing director, Konrad Spilva, said.
“We hope that our work prompts Australians to donate and help turn these young lives around.”
The charity aims to place young girls in developing countries into schools, reasoning that the longer a girl stays in school the less likely they are to be exploited.
The campaign is live and will run across all channels, online platforms and social media.
It will also feature a partnership with Mammamia.
CREDITS:
Advertising Agency: Isobar
Dave Budge – Executive Creative Director
Rob Barnett – Creative Director
Holly Langford – Art Director
Emma Park – Copywriter
Jon Luscombe – Copywriter
Luke Falkland-Brown – Copywriter
Will Vink – Designer
Matt Sim – Planner
Olivier Laude – Group Account Director
Brianna Lacy – Account Director
Kirstie Peters – Account Manager
Production Agency: The Story Lab
Director: Dominic Allen
Executive Producer: Marteen Burger
Producer: Christina Remnant
Director of Photography: Joel Betts
Production Designer: Ian Kanik
Sound Designer: Greg Cheesman
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