Consumers are increasingly conscious about what they put in their bodies, and they want to support brands kind to the planet.
Nature’s Own has launched a multi-channel campaign, via Publicis Worldwide, showcasing the brand’s new partnership with Greening Australia.
The campaign is aimed at demonstrating Nature’s Own’s commitment to sustainable, eco-friendly practices in the making of their products, packaging, and ingredients, and to looking after nature, as nature looks after us.
The target is consumers who are increasingly conscious about what they put in their bodies, and who want to support brands kind to the planet.
Publicis Worldwide Executive Creative Director, Ryan Petie: “Nature’s Own has something true to say about their sustainability path.
"They’ve invested in all the right things; from packaging changes to sustainable power in their factories – and now this partnership with Greening Australia. Our hope is that it inspires Australians to support brands that are not taking our nature for granted but nurturing it”.
Campaign activity includes free-to-air, subscription, and on-demand TV, digital and social media, and trade activations in grocery stores and pharmacies.
Credits
Sanofi
Michael Duffy, Head of Category Growth
Mark Ho, Category Lead Wellness
Kelly Brightwell, Senior Brand Manager Nature’s Own
Brodie Elliott, Brand Manager
Publicis Worldwide Australia
Ryan Petie, Executive Creative Director
Ian De Raat, Associate Creative Director Art
Christian McKechnie, Associate Creative Director Copy
Emilie Almond, Group Account Director
Fraser Coss, Account Director
Vicki Lee, Director of Broadcast & Content
Chris Moore, Senior Producer
Media - Foundation
Liz Wigmore, General Manager
Arum Nixon, Head of Strategy
Annkathrin Nohns, Connections Director
Tom Corne, Digital Manager
Ana Suarez Pedroso, Investment Director
Production – Zoom Film & TV
Director – Mark Toia
Producer – Keri Grant
Audio Production – Ross Batten (Rosco Audio)
Casting – Ben Parkinson
Music Composition – Zane Adams
