According to Movember, men don't fondle their balls enough anymore.
Charity organisation Movember Australia is encouraging men to cop a feel downstairs to check their balls feel normal, with a campaign titled 'Know Thy Nuts'.
The initiative is for Testicular Cancer Awareness month, which is running throughout April.
The ad says 70% of men don’t regularly check their nuts, but it’s important as testicular cancer is one of the most common forms of cancer.
It’s not the first campaign we’ve seen centred around balls, with M&C Saatchi creating a naughty adult film to bring awareness to the cause and a sad talking testi who is upset he lost his better half.
