"Now is the time to have your local Mortgage Choice expert in your corner."
The Mortgage Choice ‘You’re Never a Loan’ brand campaign, created in partnership with creative agency Brand + Story, will hit screens nationally this week.
This is the first time the mortgage broking business has delivered a TVC since joining Australian digital property business, REA Group, last year. A refreshed Mortgage Choice brand launched in March and with more than 1,000 brokers around the country, the new campaign aims to accelerate national brand awareness and consideration.
Brand+Story developed the ‘You're Never a Loan’ positioning in response to research that uncovered Mortgage Choice’s high customer satisfaction scores when compared to other broker brands. As a result, the creative focuses on the strong relationships that Mortgage Choice brokers share with their customers. ‘You’re Never a Loan’ resonated with brokers and customers and is a message that rings true from a brand experience perspective.
REA group general manager of audience & marketing, Sarah Myers, said: “Mortgage Choice has been a nationally recognised and trusted brand among Australians for over 30 years. With the backing of REA Group, this new campaign will help take the brand to an even broader national audience.
“Mortgage Choice brokers play a critical role in helping Australians finance their property dreams and we are proud to feature our very own brokers in this campaign. With interest rates on the rise, now is the time to have your local Mortgage Choice expert in your corner to help you find a competitive deal on your home loan.”
The TVC campaign will launch nationally across channels Nine and Ten during some of Australia’s favourite TV shows including The Block and The Masked Singer. It will be complemented by creative across Broadcast Video on Demand (BVOD), audio, digital display, online video and social. An extensive outdoor campaign also launches in major capital cities this weekend with 120 placements nationally.
