TAFE Western Sydney Institute (WSI) has changed the way students can study, so that modules and electives can be fitted around their lives. To publicise that fact, and target just those in the west, VCCP came up with “mix + match” using real students and courses to show how the power is now with the student.
Photographer Chris Searl has shot students actively participating in the mix + match programme in their homes to highlight the possbilities of courses on offer.
The campaign runs across Western Sydney via billboards, bus shelters as well as digital/mobile advertising and YouTube videos.
CREDITS
Photography: Chris Searl
Creative Director: Dean Hunt
Senior Art Director: Emma Morton
Senior Copywriter: Karen Ferry
Account Director: Eve Murfet
Producer: Jacqui Holguin (VCCP) & Maree Mitchell (TITLE Artist Management)
Retouching: Cream
Client: Craig McCallum, Director, Strategic Marketing & Media Relations, TAFE WSI
PR: Sefiani Communications Group
Media planning and buying: MEC
