The creative highlights that while 46 soldiers have died in active service since 1999, 239 soldiers have taken their own life since returning.
Ooh Media have announced the winner of its Million Dollar Pitch campaign that saw more than 100 submissions enter.
Walking Wounded, through a winning pitch by its creative agency BCM, was provided with $1 million worth of advertising space from Ooh as part of the out of home advertising company’s 2015 competition.
The spot has been developed to raise awareness of the plight faced by Australians soldiers returning from war.
Ooh chief executive, Brendon Cook said the entire company has become emotionally invested into bringing the Walking Wounded campaign to life after hearing the charity’s purpose and realising the opportunity of bringing BCM’s creative to life using the reach and engagement of Ooh's network.
The campaign, website, social media strategy and refreshed business plan were all developed by BCM pro-bono.
The national campaign will launch across Ooh’s road, retail, fly, café, office, study, venue and sport networks featuring real stories of Australian soldiers who took their own lives last year and drawing attention to the incidence of suicide by returning soldiers.
