Kayo has released its second campaign with Host/Havas.
Kayo is building on its successful launch campaign with a winter push promoting AFL, NRL and more.
Kayo kicked off last November and has already provided News Corp with a revenue boost, hitting 100,000 paying users.
Now, Host/Havas has created ‘Scary Good’ in partnership with Havas Media and Wellcom Worldwide ahead of the winter sports season. The ad highlights the range of sports available on the platform, with the screen backing torn in two.
“The ‘tear’ creative represents tearing up the rulebook to reveal a sports streaming service that’s so good, it’s scary,” Kayo Sports CMO Carly Loder said.
“Whether that be over 50 sports in one place, no lock in contracts or the ability to stream what you want, where you want, at any time.
“Now that Kayo has established a brand foundation, we’re excited to introduce more of our own attitude and really showcase what sets Kayo apart.”
The campaign rolls out across radio, print, digital and out of home.
Kayo has also partnered with News Corp to launch a bundled news and sports streaming subscription.
The offer is supported by a four-week campaign created by The Works and Big Red, telling people to ‘never miss a footy moment’.
