The company's first biodegradable jacket.
Kathmandu, with Special New Zealand, hs revealed BioDown, the company's first biodegradable jacket.
The film highlights the functionality of the BioDown jacket, displaying it in extreme conditions before demonstrating how it is broken down by tiny microorganisms with the line "made for out there, biodegrades in here".
The film showcases the lifecycle of the jacket as part of the latest iteration of Kathmandu’s brand platform, We’re Out There.
Special’s co-founder, CEO and COO Tony Bradbourne: “It’s an exciting time to be working with brands that are disruptors, and Kathmandu’s BioDown is the epitome of innovation.
"Special is all about creating purposeful work and leaving a positive impact on our planet, and this campaign truly delivers on those fronts. The brand film perfectly reflects Kathmandu’s vision for a more sustainable future.”
Kathmandu's chief customer officer, Eva Barrett: “Kathmandu has set the ambitious goal of having 100% of our products designed and manufactured using elements of sustainability principles by 2025.
"The launch of the BioDown jacket demonstrates how deeply committed we are to this 2025 goal and is a huge step towards achieving our ambitions.”
BioDown launches with television spots, social content, and OOH nationally in both metro and regional areas throughout May.
Credits
Client – Kathmandu
Agency – Special NZ
Production Company – Exit Films
Director – Stefan Hunt
Sound/Music – Liquid Studios
Voice Over – Rachel House
Post Production – The Editors
Post Production – Blockhead VFX
Photography – Made By Legends
Retouching – Capture Lab
