Jacob's Creek has launched a global brand campaign promoting the people, places and passions behind every bottle of wine.
Hinged on the tagline, "Made by Australia" the 15, 30 and 60 second ads all demonstrate the authenticity and heritage of Jacob's Creek wine. Developed by Havas Worldwide Australia, the campaign is the first for the brand since launching its new global brand identity in 2014.
Jacob's Creek global marketing director Derek Oliver said: "The 'Made By' campaign demonstrates the authenticity of Jacob's Creek by emphasising our winemaking credentials, quality and heritage."
"Many people don't realise that Jacob's Creek is a real place. Jacob's Creek is not just made in Australia, we're 'Made By Australia', we draw inspriation from the people, places and passions behind the brand."
The campaign will be rolled out across broadcast, in-store and digital, particularly in main target markets such as Canada, China and the UK throughout 2014 and 2015.
This will include a social platform, designed to engage consumers by asking them to consider what they are "Made By" which will launch globally in January next year.
Jacob's Creek will also be partnering with an unnamed global tennis champion as part of its sponsorship of the Australian Open.
Credits:
Client: Jacob’s Creek – Pernod Ricard Winemakers
Jacob’s Creek Team: Anne Tremsal, Derek Oliver, Kris Powell & Celest Kenny
Advertising Agency: Havas Worldwide Australia
Creative Directors: Stuart Turner and Seamus Higgins (Havas Worldwide Australia)
Production House: Finch
Director: Nic Finlayson
PR Agency: One Green Bean Australia
Digital Agency: IMPERO London
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