JWT Sydney and Cancer Council launch ‘I Touch Myself’ campaign to raise awareness to breast cancer.
The campaign pays tribute to the iconic Australian vocalist, Chrissy Amphlett, who passed away from breast cancer almost a year ago. ‘I Touch Myself’ features leading female artists singing to create more awareness amongst women. The video includes Olivia Newton John, Megan Washington, Sarah McLeod, Katie Noonan, Sarah Blasko, Suze DeMarchi, Deborah Conway, Kate Ceberano, Little Pattie and Connie Mitchell covering Amphlett's track.
The campaign can be accessed via social platforms and shared using #itouchmyselfproject or #itouchmyselfie to support the campaign.
Credits:
JWT Sydney
ECD: Simon Langley & Mark Harricks
General Manger: Jenny Willits
Agency Producer: Vicky Ryan
Senior Art Director: Alexandra Antoniou
Senior Writers: Sylvianne Heim; Sinead Roarty
Account Management: Paul Everson; Caroline Ludwell; Monica Tobin; Ali Clemesha
TV Production: Tommie McSweeney
Executive Planning Director: Angela Morris
Digital Strategy: Trevor Crossman
Directors: Daniel Askill, Lorin Askill & Joel Pront
Producers: Charity Downing; Rachael Ford Davies
DOP: Russel Boyd
Music Producer: Clive Young
SOAP creative
Creative Partner: Brad Eldridge
Executive Creative Director – Digital: Ashadi Hopper
Technology Director: Mark Fennel
Senior Digital Producer: Charlotte Ludlow
Production: Collider
PR: H&K Strategies
